Ladbrokes
The first news that surfaced regarding Ladbrokes' takeover of Sportingbet emerged some time ago. However, in the previous months this deal has taken a back seat while Richard Glynn and his 'galvanised' company have made numerous changes.
But, thanks to court approval in Australia, the deal could well be back on. This is due to Sportingbet receiving approval for their bid to take control of Centrebet. Should this bid be successful then Sportingbet will be one step closer to meeting the demands laid out by Ladbrokes.
The most important of these demands was for the company to only work in regulated markets, meaning that the Harrow-based company refused to deal with any form of illegal gambling. Following Sportingbet's successful acquisition of Centrebet their share of earnings from regulated markets will increase to 30%.
This number would increase even more if they manage to sell their Turkish operations. These moves show a clear intent for Sportingbet to do a deal with Ladbrokes and could well be the catalyst for the completion of a takeover. As Sportingbet's products mainly focus on sports betting options, it's unlikely that Ladbrokes casino customers will notice much of a difference to their play.
