Betfair hire new PR Firm
In March we brought you the news that Intercasino had decided to catch up with their competitors and hire a marketing firm to give them a brand image makeover. Well, it seems Betfair have now decided to do the same, after it was revealed that they have hired PR firm Synergy Group.
While the PR firm will, according to a Marketingmagazine.co.uk press release, only be dealing with Betfair's upcoming promotions for the 2009 Ashes series, we reckon the casino may hire them if Intercasino really pick up the pace and start leaving other online casinos trailing in their dust.
Synergy Group apparently offers "marketing communications expertise" and while a lot of it sounds like it's come straight out of the mouths of entrepreneur hopefuls on The Apprentice, with lines such as "strategic thinkers and hands-on implementers", if the Ashes promotions go well, there's no reason why we won't see more of a partnership between Synergy and Betfair. Unless, they are, in the words of Sir Alan Sugar, fired!
Email this page
