Intercasino Admit They've Fallen Behind
Marketing Magazine have today revealed that Intercasino are launching a brand new advertising scheme, complete with PR and promotions in a hope to attract new players to the online casino. According to the magazine, Intercasino have effectively admitted that they are "punching below their weight" when compared with competitors like 888 and PartyCasino.
Intercasino have asked Agency Selection, Pitching and Relationship Appraisal Group (AAR) to find a company willing to take them on. However, as we have reported throughout this year, Intercasino are constantly cutting budgets, along with their software providers Cryptologic, meaning whichever ad agency takes them on will have to deal with a rather troublesome financial situation.
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