Playtech and bet365 Looking to Take Charge of Gambling.com
Gambling.com
Media Corp. are looking to sell their prized domain name www.gambling.com for at least $9 million (£5.8 million) with Playtech, bet365 and a number of private-equity firms already showing interest.
The London based online casino and advertising company bought the domain in May 2005 for $20 million (£12.9 million) but have seen its value fall dramatically due to the changes made to online gambling laws in the United States. However, the company are now hoping to attract considerable interest from large online gaming companies and are expecting to sell for around $10 million ((£6.5 million) with the reserve price being set at $9 million.
Playtech and bet365 are the big names alongside a number of private-equity firms that have already made their interest in purchasing the domain known. The sale will be arranged by German broker Sedo who are experienced in the sale of high profile domains, having sold www.sex.com for $13 million ((£8.4 million) in November 2010.
Despite the uncertainty about US online gambling regulation, the domain remains popular thanks to its number 1 ranking on Google for the word ‘gambling’, which allows it to get more than 300,000 hits per month.
COO and general counsel of Sedo, Jeremiah Johnston, said: “Gambling.com offers natural traffic, targeted branding and is considered to be a highly memorable generic domain name.”
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